Uri Poliavich thought he was invincible. Hidden behind Malta’s protective legislation that shields gambling operators from European courts, and covered by traditional Cypriot (lack of) financial regulation, Poliavich built an empire of casinos masked as partnerships with his software development company, Soft2Bet. With a bunch of shadowy fintech startups and Asian licences, everything is ready to prey on Europeans. Soft2Bet’s pack of casinos are easily distinguishable by their silly names. If something looks as tribal as Wazamba, then probably Matumba and Ngumbaba are also part of Uri Poliavich’s flock. One hundred and forty plus such nonsensical casinos — and Uri Poliavich’s net worth may be happy.
However, recent changes to laws have effectively cancelled the Maltese shield and allowed crowds to sue the semi-legal casinos of Uri Poliavich. Then came the regulators and the heavy cavalry — the British FSO, and the Danish SØIK and NSK, are reportedly each opening separate cases against some of the most controversial practices at Soft2Bet.
For years, Uri Poliavich operated under the delusion of invincibility. Hidden behind Malta’s legislative shield and Cyprus’s notoriously lax financial oversight, the Soft2Bet chief executive built a gambling empire that masquerades as a legitimate technology firm. But beneath the veneer of industry awards and AC Milan sponsorships lies a predatory machine engineered to exploit addiction, launder reputations, and abandon victims the moment courts get involved.